11KLM - Worksheet 3 Correction

1.1

1 The economic gurus become alarmed.

2 We are bombarded by powerful advertising messages.

3 Young people are probably under greater pressures.

4 We are encouraged to consume.

1.2

1 consume

2 largely

3 slows

4 powerful

5 set

2.1

1 country’s

2 Families’

3 marketers’

4 agency’s

2.2

1 no article

2 an

3 no article

4 their

5 the

6 the

7 no article

8 their

2.3

1 Parents, who substitute material goods for time spent with their kids, are willing to buy more.

2 Spending on advertising for children, which increased to more than $2 billion, exploded in the past decade.

3 Kids, who influence their parents’ buying decisions, have their own purchasing power.

4 At school, where consuming habits are largely acquired, young people are under great pressure.

3.1

Advertising messages are different from slogans. A slogan is a catchy phrase as Nike’s “Just do it”, or Coca-Cola’s “It’s the real thing”. You don’t have to have a slogan to have a successful ad. But you must have a message. A message is what is behind a slogan. An advert makes you always feel that your life will be perfect if you buy the product. Some products, which have become part of our culture, are automatically associated with “cool”.